In case my colleagues at Doing DAH are interested, below is a link to the blogging guidelines that my museum’s blog team created. There is some guidance about best practices and image use. Feel free to download.
Blogging for The Phillips Collection_Updated 2013
Also, not to toot my own horn, I published an article on institutional blogging in Art Documentation, Spring 2014. It is available with a JSTOR subscription.
History, Identity and 21st Century Skills: Experiments in Institutional Blogging